Wunderlandmedia

AI Literacy & Transparency

We use AI tools in our day-to-day work — for research, draft copy, imagery and technical analysis. This page sets out openly where that happens, how we handle it, and what measures we take to ensure AI literacy across our team.

It is grounded in Article 4 of the EU AI Act (Regulation (EU) 2024/1689), applicable since 2 February 2025, which requires providers and deployers alike to ensure a sufficient level of AI literacy among everyone operating AI systems on their behalf.

Our role under the AI Act

We are a deployer of third-party AI systems. We do not develop AI models and we do not place generative AI systems on the market.

In practice that means the machine-readable marking duty for synthetic content under Article 50(2) sits with the providers of the models we use, not with us. Our obligations are AI literacy under Article 4 and, where it applies, disclosure under Article 50(4).

Where we use AI

  • Blog posts: AI-assisted research and drafting. Every post is editorially reviewed and signed off by a person before publication.
  • Imagery: Some featured and inline images are created with generative image models. These are illustrative graphics.
  • Video: occasional AI-generated video sequences in a flat, illustrative line-art style. No photorealistic footage.
  • Voiceover: explainer videos for our own applications use an AI voice based on the founder's own voice. Where such audio is published, we say so.
  • SEO and visibility analysis: Evaluating ranking and visibility data, and summarising it in client reports.
  • Software development: AI-assisted coding tools, whose output is reviewed before it is adopted.

What we deliberately do not do

  • No photorealistic AI imagery or video depicting real people, our team, our premises or actual events.
  • No synthetic depictions of other people. The only AI voice we use is the founder's own, based on recordings of his own voice.
  • No unattended publishing. Nothing goes live without human review.
  • No processing of personal client data in AI systems without a contractual basis.
  • No use of AI for decisions about job applications, employment or creditworthiness.

Our AI literacy measures

Under Article 4 of the AI Act, we take the following measures:

  • Briefing: Everyone operating AI systems on our behalf is briefed, before use, on how the tools work, where their limits lie, and how they typically fail.
  • Review duty: AI output is treated as a draft. Facts, figures, sources and code are verified before use.
  • Accountability: A named person holds editorial responsibility for every piece of published content.
  • Documentation: We maintain an internal inventory of the AI systems we use, and a dated record of briefings.
  • Review cycle: This page and the underlying inventory are reviewed at least annually, and whenever a new AI tool is introduced.

Questions

If you have questions about how we use AI, reach us at info@wunderlandmedia.com. Details on data processing are in our Privacy Policy.