The Tailor Who Can't Sew His Own Pants

You know what's embarrassing? I help clients rank for hundreds of keywords and generate real revenue through SEO. My own website? 13 keywords in Ahrefs. Maybe 500 clicks a month.

There's a Turkish saying: "Terzi kendi söküğünü dikemezmiş" - The tailor can't sew his own pants.

I should probably be more embarrassed about this than I am.

The Thing Nobody Talks About

Here's my uncomfortable truth: I'm terrible at running my own marketing.

No YouTube channel. No viral LinkedIn posts. No "How I Built My Agency" course. I've been using AI since day one, but I'm not making content about it. I know what works for SEO, but I don't do it for myself.

Why?

Honestly? Because client work is easier than self-promotion. There, I said it.

It's comfortable to hide behind "I'm too busy" or "I prioritize clients." But the real reason is simpler - doing your own marketing requires a level of vulnerability that doing client work doesn't. When I write SEO content for a client, I'm not worried about what people think of me.

The Time Trap (That I Fall Into)

Yeah, things take time. My latest project - building automated monthly reports for clients - took way longer than it should have.

Btw. you should really check out Agency Dashboard if you haven't already.

But here's the truth: I could've written ten blog posts in the time I spent perfecting those PDFs. I chose not to. That's on me, not on "not having time."

I tell myself it's because I can't half-ass client work. Which is true. But it's also convenient excuse for not doing the uncomfortable work of putting myself out there.

The Real Problem

You want to know what actually stops me from creating content?

Fear of sounding like everyone else.

Every time I sit down to write something promotional, it comes out sounding like every other agency post. "Humbled to announce..." "In today's digital landscape..." The same frameworks, the same hooks, the same carefully curated vulnerability.

I can't tell what's real anymore. Including my own writing.

So instead of figuring out how to sound authentic, I just... don't write. Which is its own kind of cowardice, isn't it?

The Math I'm Ignoring

Let's be honest about what happens if this continues:

• No content → No rankings → No visibility → No new clients

I know this. I teach this to clients. Yet here we are.

Maybe AI will replace what I do anyway. Maybe none of this matters. Maybe I'm just scared and using market uncertainty as an excuse.

I don't know. I'm figuring it out as I go, just like everyone else.

What I'm Actually Good At

Here's what I can do: I build things that work. The agency dashboard I made actually saves my clients time. The SEO strategies I implement actually generate revenue. The websites I develop actually function properly.

I'm good at solving other people's problems.

I'm apparently terrible at solving my own.

Why This Post Exists

I don't know if writing this changes anything. Maybe I'll suddenly get motivated to fix my own SEO. Maybe I won't.

But I wanted to write something that felt real instead of optimized. Something that admits "I don't have this figured out" instead of pretending I do.

The tailor still has holes in his pants. I'm working on it. Slowly. In between client work that I find much more comfortable to focus on.

If You're Looking for Someone

I can't promise you an agency with impressive thought leadership content and massive social media presence. That's clearly not my strength.

What I can offer: someone who actually does the work instead of just talking about it. Someone who'll admit when they don't know something. Someone who's learning alongside you, not pretending to have all the answers.

My pants have holes in them. But I make good suits for other people.

I'm working on the pants thing. Eventually.