The Tailor Who Can't Sew His Own Pants

You know what's embarrassing? I help clients rank for hundreds of keywords and generate real revenue through my SEO implementations which offer as a service. My own website? 13 keywords in Ahrefs. Maybe 500 clicks a month.

There's a Turkish saying: "Terzi kendi söküğünü dikemezmiş" - The tailor can't sew his own pants.

In this post I will try to delve into the causes of it.

The Thing Nobody Talks About

Here's my uncomfortable truth: I'm terrible at running my own marketing.

No YouTube channel. Well I had a youtube channel with no videos if that counts.

No viral LinkedIn posts that start with "I'm humbled to announce...". (Ugh. No. Thank you.)

No "How I Turned My One-Person Agency Into a Self-Running Empire!" course (only for limited time $1499).

I've been using AI since day one, but I'm not making content about it. I know what works for SEO, but I don't do it for myself.

Why?

Honestly? Because client work is easier than self-promotion. There, I said it.

It's comfortable to hide behind "I'm too busy" or "I prioritize clients." But the real reason is simpler - doing your own marketing requires a level of vulnerability that doing client work doesn't. When I write SEO content for a client, I'm not worried about what people think of me.

The Time Trap (That I Fall Into)

Yeah, things take time. My latest project - building automated monthly reports for clients - took way longer than it should have.

Btw. you should really check out Agency Dashboard if you haven't already.

But here's the truth: I could've written 100 blog posts in the time I spent perfecting those PDFs. I chose not to. That's on me, not on "not having time."

The math is simple, really. Every hour I spend writing blog posts about "the latest and greatest" is an hour I'm not spending on the client who trusted me with their business.

I tell myself it's because I can't half-ass client work. Which is true. But it's also convenient excuse for not doing the uncomfortable work of putting myself out there because of the "fear" (next chapter):

The Real Problem

Here's the second reason I'm not flooding the internet with content: I can barely tell what's real anymore.

You want to know what actually stops me from creating content?

Fear of sounding like everyone else.

Every time I sit down to write something promotional, it comes out sounding like every other agency post. "Humbled to announce..." "In today's digital landscape..." The same frameworks, the same hooks, the same carefully curated vulnerability.

I know with AI video generation, we've crossed a threshold. But even before that, almost nobody writes something and sends it into the world without the "kiss" of AI optimization on it. Every piece of content has been smoothed, polished, optimized for engagement.

Everything sounds the same. Everyone's using the same frameworks, the same hooks, the same "authentic" vulnerability that's been A/B tested to death.

I'm not saying AI is bad - I use it constantly. But there's something exhausting about a world where every piece of content has been processed through the same content-optimization machine.

The Math I'm aware of

Let's be honest about the trajectory here:

• If I don't rank, no one knows me
• If no one knows me, no one hires me
• If no one hires me, I don't have a business

Simple as that.

I know this. I teach this to clients. Yet here we are.

Maybe AI will replace what I do anyway. Maybe none of this matters.

But here's my thinking: If both things happen simultaneously - AI takes our jobs AND I run out of clients - I can finally "delve" into farming.
(See what I did there? :))

What I'm Actually Good At

Here's what I can do: I build things that work. The agency dashboard I made actually saves my clients time. The SEO strategies I implement actually generate revenue. The websites I develop actually function properly.

Because that's where my priorities lie. Optimizing my clients' time. Making their businesses run better. Giving them clarity on what's actually working.

Not optimizing my personal brand. Not building an audience of other agency owners who want to learn how to build an audience. Not creating courses about productivity.

Why This Post Exists

So why am I writing this post if I'm so anti-content-creation?

Fair question.

Maybe because I needed to articulate why I'm comfortable being the tailor in torn pants. Maybe because there's something refreshing about admitting that you can't do everything, even the things you're supposedly an expert in.

Or maybe because I wanted to write something real - not optimized for engagement, not following a content framework, not designed to go viral.

Just honest.

What This Means for You

If you're looking for an agency that's going to impress you with their social media presence and their thought leadership content and their massive keyword rankings... I'm probably not your guy.

But if you want someone who spends those 60-80 hour weeks actually doing the work instead of talking about doing the work? Someone who'll spend two months getting your reports right instead of shipping something half-baked?

Then yeah. We should probably talk.

The irony isn't lost on me that I'm terrible at marketing myself while being pretty good at marketing my clients. But that's kind of the point, isn't it?

I'm a tailor. And my pants have holes in them.

But I make damn good suits for everyone else.