Ultimate website relaunch checklist: 20 essential steps (PDF)


A Website relaunch is a proven strategy for optimizing a website and includes modernization of the design, content and technical adjustments. The aim is to User Experience and Customer Journey which leads to increased reach, more traffic and a better user experience. Search engine ranking leads.

The most important things in brief:

  • A Website relaunch can Traffic and Search engine ranking improve significantly.
  • Updating the design, introducing new features and optimizing for mobile devices are key reasons for a relaunch.
  • A systematic approach, including a Content audit and the inclusion of user feedback is crucial for success.
  • After the relaunch, a continuous SEO optimization and performance analysis using Google Analytics essential.

Goals and reasons for a website relaunch

Common reasons for a Website relaunch are an outdated design, the need for new features or a change to a different design. CMS. Improving loading times and optimizing for mobile devices are important factors here. A high Bounce rate can be effectively addressed by a relaunch.

Steps for a website relaunch

Develop a concrete concept and analyze the current website. Conduct a Content audit through and fix broken links. Announcement of the Website relaunches to the target group. Carry out the relaunch and test the new website thoroughly. Increase the SEO for the new website and collect feedback from the target group.

Website relaunch checklist: 20 steps

1. obtain user feedback

User feedback is worth its weight in gold. Start by Surveys or Interviews to get direct feedback from your users. This step is crucial to gain a deep understanding of the Needs and Wishes of your target group, which are essential for the design of a user-centered website.

2. carry out a competitive analysis

Take the time to find your Competition to analyze. Set clear and measurable Goals that you want to achieve with the relaunch. Use the SMART principle (Specific, Measurable, Acceptable, Realistic, Timed) to ensure that your goals support your business strategy and make success quantifiable.

3. define goals

Be clear about what you want to achieve with the Website relaunch want to achieve. Whether it is about increasing the Conversion rate or the improvement of the User Experience set SMART goals to make success measurable.

4. improve user experience

The User Experience (UX) is at the heart of a successful relaunch. Consider aspects such as Design, navigation and Contentto ensure an intuitive and pleasant use of your website.

5. ensure mobile optimization

With the increasing use of mobile devices, it is essential that your website is responsive. Smartphones and Tablets works flawlessly. A responsive design solution ensures that users have an optimal experience regardless of the device they are using.

6. develop SEO strategy

SEO is crucial to increasing the visibility of your website. A comprehensive SEO strategy includes Keyword research, Content audit and technical SEOto position your website better in the search results.

7. plan performance tracking

Implement Analysis tools like Google Analytics and Google Search Consoleto monitor the performance of your website and gain insights into user behavior. This allows you to measure the success of the relaunch and make continuous improvements.

8. carry out a content audit

Check your existing content for Relevance and Actuality. Update or remove content that no longer offers added value and ensure that all content is aligned with the needs of your target group.

9. identify broken links

Use tools such as Screaming Frogto Broken links on your website and fix them. Such links can have a negative impact on your SEO and user experience.

10. revise call to action

Make sure that each page has a clear Call to action (CTA) contains. A well-placed CTA can increase the Conversion rate by encouraging users to perform a specific action.

11. update design

A modern and appealing design contributes significantly to user appeal. Your Corporate Design should reflect the values and identity of your brand and at the same time appear up-to-date and professional.

12. integrate new features

Stay up to date with the latest technology by using innovative Features and Functions that offer users added value and optimize your internal processes.

13. plan content in a structured way

A logical and user-friendly Content structure is essential for an effective website. Plan the structure of your content carefully to ensure that it meets the Customer Journey correspond.

14. select technical platform

Consider whether a change of Content Management System (CMS) or a technical overhaul is necessary. Choose a platform that is flexible, scalable and future-proof.

15. strengthen security features

The Security of your website should be a top priority. Implement the latest security standards and technologies to protect user data and website content.

16. check social media integration

A seamless Integration of social media supports online marketing and promotes interaction with your target group. Check how well your website is connected to social networks.

17. integrate reviews and testimonials

Customer ratings and Testimonials contribute to the credibility of your brand. Integrate these elements visibly on your website to gain the trust of new customers.

18 Update legal aspects

Make sure that all legal documents such as the Privacy policy and the Imprint are up to date and comply with current regulations.

19. ensure accessibility

An accessible website enables all users, regardless of their abilities, to access your content. This is not only a question of inclusion, but also improves the reach of your website.

20. communicate launch and obtain feedback

After the relaunch, it is important to communicate this effectively and encourage users to submit Feedback to invite them. Use this feedback to continuously improve your website and meet the needs of your target group even better.

Website relaunch: planning and preparation

When planning and preparing a Website relaunches it is crucial to keep track of all the necessary steps. To ensure this, we recommend that you use our specially developed Checklist for website relaunches to download. This checklist is an indispensable tool to help you keep track of all tasks and ensure that nothing is overlooked.

Website Relaunch Checklist PDF (German)

Website Relaunch Checklist (English)

The integration professional expertise is an essential component of a successful relaunch. Technological innovations, Search engine optimization (SEO) and effective Performance tracking are just some of the aspects that need to be taken into account during planning. A thorough analysis and evaluation of your existing website will allow you to identify areas for improvement. This is a critical step to ensure that your relaunch achieves the desired goals and strengthens your online presence.

Cooperation with a knowledgeable team is essential to carry out a well-planned and effective relaunch. Experts can offer valuable insights and recommendations based on years of experience and industry knowledge. They can help to User experience to optimize, Technical challenges and to master your website for Search engines to optimize.


Which step does not play a major role in building a web presence?

There is often a misconception that the use of numerous new features and complex Design elements is essential for a successful web presence. In fact, the sheer quantity of features plays a subordinate role. It is more important to focus on the elements that make the User Experience and contribute to achieving the targets set.

An overloaded website can quickly lead to longer loading times and put users off, which in turn increases the Bounce rate increased. The focus should therefore be on a clear, user-friendly structure that helps visitors to quickly and easily find information or carry out desired actions. The Contents should be target group-oriented and valuable, while the design strengthens the brand identity and at the same time ensures a pleasant user experience.

How often should a website be relaunched?

A Website relaunch should not be done according to a fixed schedule, but rather based on the performance and goals of the website. If the website no longer supports your business goals, if the technology is outdated or if user requirements have changed, it is time to think about a relaunch.

On average, companies consider a relaunch every three to five years. However, this depends heavily on the dynamics of the respective industry and technological developments. A regular evaluation of website performance using tools such as Google Analytics can help to determine the right time for a relaunch. Changes in the Google Search algorithm or new best practices in Online Marketing may also give rise to a revision.

What does a website relaunch mean?

A Website relaunch means the comprehensive revision and renewal of an existing website. This typically includes the design, the structure, the Content and the technical platform. The aim of a relaunch is not only to renew the website visually, but also in terms of User Experience, SEO and conversion optimization up to date.

A relaunch offers the opportunity to adapt the website to the latest technical standards, such as optimizing it for mobile devices, improving loading times and implementing new security standards. It also enables new Contents and integrate functions that respond to user feedback or changing market conditions. It is also an opportunity to better align the website with the company's goals and the Customer Journey to align.

Website relaunch: What to consider?

At the Relaunch of a website it is crucial to undertake extensive planning and preparation. This includes the creation of a detailed Checklistwhich covers all aspects of design updates, SEO optimization right through to technical implementation. It is also important to Content audit to ensure that all content is up to date and relevant, as well as the internal linking and to review and improve user guidance.

Another important aspect is the retention of SEO values through appropriate forwarding and the updating of the XML Sitemap. This helps to maintain the ranking in the search engine results. You should also check in advance which Contents remain the same and which ones need to be updated. Announcing the relaunch to the target group in good time, ensuring accessibility and obtaining user feedback after the launch are also important steps that are crucial to the success of the relaunch.

What does a website relaunch cost?

The costs for a Website relaunch can vary greatly depending on the scope and complexity of the project. Factors that influence the costs are the Designthe number and type of new featuresthe required Content creation or revision, SEO measures and technical adjustments. Also to be taken into account are the costs for professional services such as web designers, developers and SEO experts.

It is difficult to give a general price, as each relaunch is individual. Smaller companies can expect lower costs if, for example, they redesign a simple website with a standard CMS. Larger companies or those with specific requirements for Online marketing, Customer Journey-Integrations and customized solutions must expect higher investments. A detailed cost estimate should be prepared in the planning phase of the relaunch to take into account all expected expenses.