What is the most important thing about a WordPress web agency?
You go to Google and search for "best web agency..." and fill in the blank with your city or region.
But then you quickly realize that even if you live in a small village, there are more than 20 agencies nearby.
Such a large selection can quickly overwhelm any company or individual.
So how can I find the best web design agency? Why are there so many?
And is the web agency that ranks first on Google the best?
There are some key components you can consider before embarking on an uncertain rollercoaster ride with your business:
1. word of mouth
Probably the best and easiest advertising for any small or large company.
Have you already found a web designer through the recommendation of one or more people? Then you are already on the right track and could save yourself a lot of unnecessary trouble.
As a freelance web designer, almost 80 % of my clients have come to me through referrals. That's because my first goal is customer satisfaction and I'm much more transparent than my competition.
2. take a look at the website of the WordPress web agency / web freelancer
Most of the time, web agency websites are bloated, exaggerated and designed with far too many animations, pops, wow effects, and so on.
Of course we can understand that, after all they have to make a first and lasting impression that makes the customer's eyes light up.
"Best unique web experience for your business"
"We make your brand POP."
" We are .... "
Did you like what you saw? Yes? Cool! Then send us an inquiry.
3. take a look at the web agency's portfolio
It's a very simple step, but one that you should definitely consider. Clients' websites are not always the way the designers or freelancers would like them to be. At the end of the day, the client will be the one who pays and can decide how the project should be finished.
However, the client should not be the sole decision maker if a website in the portfolio looks terrible. I'm sorry, but I have to be honest. There really are a lot of people out there with money but no taste or perspective.
So bottom line: take a look at the portfolio and look at the completed website projects. However, it should not be a "decision point".
4. call the agency and ask these questions
Your search for a suitable web design agency is almost complete. You now have several potential candidates, now it's time to make the right choice.
Most internet agencies offer a free consultation in advance, while others even charge you for the initial consultation. This way, you can also cross some of the candidates off your list.
There is no argument to justify that "we charge xxx for the consultation". It's like if you wanted to buy a used car but weren't allowed to test drive it first. Would you buy it?
The following questions (including an explanation as to why) should definitely be asked before you start your project with an agency:
- Do you have experience in my type of business?
It does not necessarily have to be a selection criterion, but it is always a plus point if the agency has already carried out a similar project. If this is not the case, make sure that your needs are properly understood.
- Can I use my own domain and hosting?
This point is a game changer. Don't let anyone own your hosting and domain.
Some of the agencies keep the domain and hosting of your company on their own hosting server, on the grounds that it wouldn't work otherwise.
- Can I make small changes myself? Will I receive a workshop on how to use the website?
This question should also serve as a decision point. Look out for these signs if the price compares favorably with other WordPress web agencies is really low. If it's too good to be true, it probably isn't.
There are so many in Germany professional internet agencies and freelancers. Just make sure you follow the steps above before you decide.
It's your hard-earned money we're talking about. These steps cost you absolutely nothing and you will benefit from them in the long term.
