Google Core Update from March 2024: Important changes and adaptation strategies

An illustration of a magnifying glass, a Google Core Update and a magnifying glass.

The Google Core Update in March 2024 represents a significant step towards improving the quality of search results on the internet. By focusing on high-quality, original content, Google aims to provide users with more relevant and useful information.

In this blog post, we look at the key points of the update, including the crackdown on the abuse of expired domains, the abuse of scaled content and the abuse of a website's reputation.

We'll also give you tips on how to avoid being negatively affected by these changes and how to bring your content strategy in line with Google's latest standards.

Cracking down on the misuse of expired domains

The utilization of expired domains (so-called Expired domains) was a loophole to gain an undue SEO advantage, but that's over.

The March 2024 update targets websites that acquire expired high-authority domains to artificially improve their own SEO rankings.

  • Understanding the change: Google now identifies and penalizes sites that use expired domains to inherit backlinks and domain authority without providing relevant or valuable content.
  • Adaptation of your strategy: Focus on building your website's authority organically. Prioritize creating high-quality, engaging content and collecting backlinks in legitimate ways, such as guest blogging on reputable websites or engaging with your online community.

Scaled misuse of content

Websites that produce masses of low-quality content in order to manipulate search rankings are under scrutiny.

The update aims to promote content that offers users real added value and improves their search experience.

  • Understanding the change: Google's algorithms are now better able to recognize content that has been pulled up by automation or outsourcing to low-quality content farms.
  • Adapt your strategy: Invest in original, well-researched content that addresses the needs and questions of your target audience. Hire professional writers or subject matter experts to ensure that your content stands out for its quality and relevance.

Abuse of the reputation of a website

Here Google is talking about guest posts that are not labeled " Sponsored " (you know what I'm talking about :)) The integrity of a website's reputation plays a greater role in its visibility in search after the update.

Google now places more emphasis on the credibility and trustworthiness of websites, especially those offering health, financial or legal advice.

  • Understanding the change: Websites with dubious reputation practices, such as unsubstantiated health claims or undisclosed affiliate links, will find it harder to rank well.
  • Adapt your strategy: Improve your website's reputation by including expert opinions, citing reliable sources and being transparent about your partnerships. Building trust with your audience is paramount.

Strategies to avoid negative effects

Adapting to the Google Core Update of March 2024 requires a proactive approach that focuses on quality and authenticity.

Here are some strategies to help you adapt to Google's new standards and secure your website's search results:

  1. Check your existing content: Check your content for relevance, accuracy and depth. Update or delete content that no longer meets the quality standards expected by Google.
  2. Prioritize user-friendliness: Make sure your website is user-friendly, with fast loading times, mobile optimization and an intuitive navigation structure.
  3. Build a strong backlink profile: Focus on getting backlinks from reputable websites in your niche. Avoid shortcuts and unethical practices that could damage the credibility of your website.
  4. Get involved with your community: Cultivate real connections with your audience through social media, forums and comments. User engagement can significantly boost the reputation and authority of your website.

The Google Core Update from March 2024 underlines the search giant's commitment to delivering high-quality and relevant search results.

If you focus on creating valuable content, improving the user experience and building a trustworthy online presence, you can successfully navigate these changes.

Remember that in the digital world, customization and quality are key to maintaining and growing your online presence.

Source: Google Core Update 2024 March