What is a landing page? How can I create a landing page?

create landing page
what is a landing page

What is a landing page?

Create a landing page: One Landing page is the page a visitor arrives at on your website after clicking on an ad (e.g. a Google text ad or a display ad). Inexperienced marketers often direct all your PPC traffic to your homepage, but this can be a big mistake.

Specific landing pages tailored to different offers are essential to provide visitors with a quality experience and drive conversions with a targeted message that meets each user's needs.

However, don't just activate the best practices for landing pages you receive. What makes a good landing page? How can you create fantastic landing pages that have off-the-chart conversion rates? We'll walk you through everything you need to know to achieve this.

Digital marketing and advertising are strongly defined by landing pages. A landing page is a dedicated page on your website that has been solemnly created to be used as part of your digital marketing and/or advertising efforts.

Basically, your target group and / or new visitors are redirected here when they click on the link that corresponds to the desired landing page.

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Why do you need a landing page?

What is the landing page used for and why do you need one? " Have a landing page created now "

The short answer is: it's an essential element of your marketing and sales strategy that can increase your conversion rates and reduce your cost of acquiring a lead or sale.

The long answer is:

1) It helps you to capture leads

You can spend your entire budget on contact lists and outbound sales teams. Or you can sit back while the leads come to you by simply using a powerful Create landing page.

Since responsive landing pages are the best way to capture leads, period!

And not just any leads, but quality leads. Cool, right?

A pitched and informative supplement that gives you the opportunity to explain your unique offer and validate the user you clicked through is a much more effective way to inform and intrigue them with your proposition.

If you create a landing page that details, sells and demonstrates the benefits of your product or service and is embellished with strong videos, audio files or images, you are sure to get a lead capture campaign.

2) It is extremely effective and efficient advertising

No matter how much time, money and effort you invest in your advertising campaign, it is always an investment. And you deserve the best possible return.

By strategically combining an audience with a custom message that results in an unbeatable pairing that pays off big time, landing pages are the most effective and efficient type of advertising you could ask for.

3) It helps you rank higher locally

Did you know that according to ThinkWithGoogle, "18% of local smartphone searches resulted in a purchase within a day, compared to 7% of non-local searches"?

This makes sense if you believe that Google is now interested in user intent and not just the keywords that users are searching for. Therefore, it is almost mandatory to focus on small landing pages in particular.

So if you want your website to rank higher when people search locally and need more local customers, you should create local content that speaks directly to your visitor's heart.

A quick way to achieve this? " A professional now Have a landing page created "

Start by optimizing your landing page design and rank for your environment so that your target audience can find you easier and faster. You can also check out these web design trends for inspiration!

landing page agency

4) It offers a better user experience

Everyone. user. Is. Unique.

And they want to be treated that way.

So give it to the landing page, because they are the best when it comes to connecting with your audience on a deeper level.

When properly customized, a landing page can meet your potential customer wherever they are on your customer journey and help you drive your relationship with them effectively and at scale.

In addition, a high-converting landing page increases your credibility. And that's something that shouldn't be overlooked. Creating the perfect landing page should serve as a unique and compelling problem solver for every visitor.

When the landing page is tailored to their needs, they trust your website and this is the start of a new relationship based on thought leadership and trust.


While the term "landing page" can apply to any page on your website, in marketing, a "landing page" usually refers to a specific page created for a specific marketing campaign. These types of landing pages can do wonderful things for your online advertising by creating targeted experiences for your traffic.

In this article, we have looked at the basics of landing pages. We have explained what they are and how they are created and tested. Of course, this is just the tip of the iceberg. Try creating a page or two, then check out some of our other landing page content for more in-depth content (click here to view more content).

By the way, if you'd like to help put together some landing pages, let me know here or in the comments. I'd love to help!

Do you use a landing page or would you like to have a landing page created? Get in touch now!